The Importance Of Having A Professional Web Design Service For Your Business

It doesn’t matter how big or small your company is, you need a website. If you don’t have a website, you’re without a doubt going to lose out on a lot of potential customers. This is because simply having a website is one of the most effective ways to generate awareness of your business. However, just having a website isn’t enough. You will want to have a professionally designed website to ensure that it’s technically sound, visually appealing, and user-friendly. While you might consider building your website yourself in order to save money, the following are a few reasons why it’s worth investing in a professional web design:

Importance of Professional Website Design Service For Your Business

1. Build A Unique Website

Building a website from the ground up is something few companies have the resources to do, which means that they end up using basic website templates. A professional website design service will be able to customize your website by tailoring it to your specific needs. As a result, you will be able to provide a unique website experience to your visitors that will help your business stand out. Additionally, they will be able to create a consistent aesthetic that accurately reflects your brand, thereby helping to strengthen your branding efforts.

2. Prevent Technical Issues

Professional web design services know what they are doing. They have massive amounts of experience and technical expertise. As such, when they develop websites, they ensure that there are no technical issues that will cause your website to crash or to function poorly. Even minor technical issues, such as slow loading times, can hurt your marketing efforts significantly. A technically sound website reflects positively on your brand as well. Additionally, a professional service can monitor your website for potential issues and address them before they have a big effect on your visitors.

3. Ensure Site Security

Website security is incredibly important. If you’re taking personal information from your visitors, such as their names and email addresses, then you have a responsibility to ensure that this data is secure. If you have an e-commerce page through which customers are providing their credit card information, then this is even more critical. A professional web design service will keep your website secure using all of the latest website security tools and practices, including HTTPS protocol.

4. Optimize Website For SEO

Optimizing your website for SEO (search engine optimization) involves a lot more than just throwing a few keywords in your content. A good website developer understands this and will build a site architecture that supports strong SEO. For example, they will build a site map that makes it easy for Google to crawl through your pages and to index them. Without an effective site map, search engines may miss pages when crawling through your website, which means that they won’t be ranked on their SERP (search engine results page). Additionally, proper keyword use in URLs, effective internal linking, and a lack of technical issues all contribute to good SEO.

5. Update Your Website

New technology is continually emerging, especially when it comes to websites. A brand new website can become outdated within just a year. A professional web design service can keep your website updated and implement new features that can improve the website experience over time. For example, it wasn’t that long ago that chatbots were first developed and now it’s not uncommon for a website to have one. Trying to add new features to your website on your own can be quite difficult and can cause issues with other parts of your site, which is why it’s best to let a professional do it for you.

6. Save Time

The amount of time that it takes to create a website cannot be overstated. Whether you’re building a website to completion or implementing a growth-driven design, it’s going to require a significant amount of time to do. Not to mention that the website will need to be regularly monitored and updated as well. By letting a professional web design service take care of your website, you will be able to focus your time on growing your core business.

7. Save Money

Many companies attempt to build their websites on their own because they think that they can save money this way; however, they’re more likely to lose money in the long run. Website design requires a lot of different skillsets, which means that you would have to take on more employees. Since running a website is a long-term strategy, these employees would have to be permanent. It’s more affordable to outsource to a professional web design service.

Ultimately, your website is a reflection of your business. If it’s of poor quality or appears unprofessional, potential customers will second guess the quality of your products or services. With that in mind, it’s worth investing in a professional web design.

20 responsive website examples to help you design for perfect performance

Each website here uses a particular creative strategy, like flexible grids, multiple columns, or zigzag layouts, to perform on all screens.

As a web designer, the last thing you want after spending untold hours building out a site that looks great on your screen is for it to look like it’s glitching on someone else’s. (And with the number of devices there are in the market lately, your site is pretty much guaranteed to load within some unexpected screen size you can’t anticipate.)

In this day and age, a responsive web design approach that ensures websites look and behave well on a variety of screen sizes and resolutions is pretty much table stakes.

With that in mind, we’re sharing a curated collection of responsive websites from a variety of sectors that you can pull inspiration from when deciding how to design a website for your next client.

Each example of a responsive website on our list uses a particular creative strategy, like flexible grids, multiple columns, and zigzag layouts, to ensure their design looks great and can be viewed quickly on any device. But before we dive into the examples, let’s answer a few popular questions about responsive design.

What is a responsive website page?

A responsive website page is a page that adjusts its layout and content based on the size of a viewport. A responsive web page looks equally good on a small screen of a mobile device and on a large TV screen.

Why should websites use responsive design?

Almost 60% of website traffic in 2023 comes from mobile devices, so it’s essential to optimize your sites for small mobile screens. But it’s still also vital to ensure that it will scale well to larger screens, like desktop or even TV. Responsive design allows a single website to be optimized for all devices, rather than maintaining separate websites for desktop and mobile.

Where can I find responsive website templates?

Creating a responsive website from scratch can be challenging because you have to arrange site information for each category of device it will be viewed on. So with this in mind, using a website template can be a real time saver, since it allows you to fine-tune and customize a ready-to-use solution.

Wix Studio offers an excellent collection of responsive website templates that feature unique visual attributes, such as crisp typography and well-crafted animated effects.

So how do you make a great responsive website?

The first thing that you need to do is to learn the principles of good website design. Those principles are universal and apply to any type of website, including responsive websites. After that, you can dive into the specifics of responsive design. Below are a few several specific steps that you should follow to create a responsive website:

  • Practice mobile-first design. Start your design process with the smallest screen size in mind. It will help you identify and prioritize the most important content for your web page.
  • Set media queries. CSS Media Queries define different screen sizes and make a webpage adapt its layout to different screen sizes. Among media queries, a category of breakpoints defines the widths of devices. Commonly used breakpoints are mobile (480px), tablet (481px – 7689px), desktop (779px – 1024px), and TV screens (201px+).
  • Optimize images. You need to make sure that the images you use are optimized for different devices, so they look great and load quickly no matter where a user comes across them. That’s where image optimization comes in—it’s the process of resizing images for different viewports. This helps to reduce page load time and improve the site’s performance (especially on mobile devices).
  • Test your design on multiple devices. You have to test your website on various devices to ensure it looks good and functions properly on different screen sizes and resolutions.

Check out this guide on how to make a responsive website for the full rundown on responsive design.

1. Testaccio Chicago by The Real Agency

A good restaurant offers a lot more than a good meal. It takes diners on a culinary journey. In the case of Italian restaurant and wine bar Testaccio, the journey starts even before you visit the actual brick and mortar.

Their website acts as a navigation hub allowing visitors to choose between making reservations, browsing menus, ordering to-go, and more.

The navigation menu looks equally well on any screen and resolution by distributing the navigation options in a grid, or a two-dimensional structure that lets you arrange content in columns and rows. Notice how the multi-column layout can shrink to a single column where the items in the menu are represented as rows, depending on your device or browser screen size.

A screenshot of the Testaccio Chicago responsive website example

2. Melitas Ventures by SM-Creative

Melitas Ventures is a venture capital fund located in New York that invests in food and beverage companies. Following a fullscreen image slideshow in the first fold, you can read more about the company’s mission, portfolio, and team as you scroll down.

In the site’s portfolio section, the items are cards that contain an image and display text on hover. The cards serve as navigation options—once clicked, they lead to the clients’ website design. (Related: How to make your web design portfolio stand out)

A screenshot of the Melitas Ventures responsive website example

3. Geologists by Alex Chu and Cindy Chau

The eComm design of beauty product retailer Geologists uses earth tones and well-lit product photography to create a calming and inviting browsing experience.

No matter what device you use to access the website, once you scroll down, you can see the section with best-selling products first. This section gives the user a clear idea of which products are most popular among customers, simplifying the process of finding the right product. Subtle animated effects such as the “Quick view” CTA that appears when you hover over a product item create a positive impression for visitors and add a sense of motion to the site.

A screenshot of the Geologists responsive website example

4. Stern Import by Ambizy Agency

Stern Import specializes in selling luxury and sports cars, and the brand needs to give visitors a clear idea of the quality of the luxury cars they offer up high in order to encourage potential sales. This brand does this with a video in the hero section, right away.

On top of creating a fully responsive browsing experience, this website design by Ambizy Agency also makes small adjustments to perfect the UX for each viewport. For example, some elements are hidden on mobile, like the “scroll more” button at the bottom left corner of the screen, since it’s assumed that users will naturally scroll on mobile to learn more about the service. Such small differences help cater to the needs of users, without detracting from the page’s content on any screen size.

A screenshot of the Stern Import responsive website design

5. Jax Harney by Jax Harney

Jax Harney is an award-winning colorist based in London. Jax lets her work speak for itself, allowing the colors of her video clips to pop against the black background of the page.

This design is a prime example of a responsive website. Almost all pages in this website follow the same structure—a flexible grid with cards, where each card leads to a full clip. The informative yet unobtrusive card captions look great on all screens, retaining the same relationship to the card itself using stacking. Stacking keeps a consistent vertical margin between elements so that they look great on every screen size.

A screenshot of the Jax Harney responsive website design

6. Ikira by White Stone Atelier

Ikira is a South African producer and supplier of exterior soft furnishings. The look and feel of Ikira’s website, created by White Stone Atelier, stays consistent across all devices, but they offer some minor changes to optimize the experience to each device.

For example, when shifting from desktop to mobile devices, the page layout changes from a two-column to a single-column layout. This allows the mobile version to use all available vertical space and show the content in an easy to digest format.

A screenshot of the Ikira responsive website design

7. Primer by FLSY Studio

Primer is the website of Melbourne-based DJ duo, Florence Brown and Robbie Ingram. The website, designed by FLSY Studio, releases DJ mixes by guest artists, alongside interviews with them.

With eye-catching details like animated typography, 3D illustrations and transparent videos, this responsive website design example creates a digital aesthetic that truly encapsulates the duo’s music. And more importantly for our purposes, the layout is optimized for fast scanning, making it easier for users to navigate the website from mobile and desktop devices.

A screenshot of the Primer responsive website design example

8. Adam Marsh by Adam Marsh

Adam Marsh is a digital brand designer from London. His graphic design portfolio is dedicated to his projects, diving deep into multiple case studies that walk visitors through his creation process from brief to final design.

Good readability is an essential property of good design, the font sizes here scale proportionally to fit any device with key messages displayed in a bold font against a contrasting background to grab visitors’ attention. (Related: the differences between typefaces and fonts.)

A screenshot of the Adam Marsh responsive website design example

9. Alt-Trap by Ylimay Zavala

Designed by Ylimay Zavala, Alt-Trap is the website of Ja1da, an artist, producer, and songwriter from Savannah, Georgia, whose work we discover through photos and video clips.

The website has a multi-column layout on desktop, which converts to a single column on handheld devices. All visual elements scale proportionally to better fit the available screen estate and the images are slightly resized, yet the focused area remains the same using the focal point tool.

A screenshot of the Alt-Trap responsive website design example

10. Boutique Le Diamant by Félix Duchesneau

Boutique Le Diamant is a cultural center at the heart of the historic city of Quebec. The homepage of this website is full of visual and textual information, but the content doesn’t feel overwhelming because of its zig-zag layout they use on desktop to balance visual elements with text. The relationship between the text and visuals ensure that the user’s eye will travel naturally from one section to another in a Z-pattern.

A screenshot of the Boutique Le Diamant responsive website design example

11. Yulari Films by Ofir Design

Yulari Films is a documentary film company with a focus on social issues. The typography in this website, created by Ofir Design, uses the modern and easily legible Futura sans-serif for both headings and body copy. Media coverage of the company’s films is displayed using the more traditional Garamond serif, adding credibility to the reviews. The site utilizes a two-column zig-zag layout for desktop that turns into a single column on mobile, making it easier for visitors to navigate and consume information.

A screenshot of the Yulari Films responsive website design example

12. Blue Monday by Blue Monday

Blue Monday is a creative studio telling stories through digital film and video production. Their website is bright, loud, and energetic, full of illustrations, video clips, and interesting statistics.

Blue Monday’s vivid color palette is balanced out by a dark gray background and white typography, that together, help ground the poppy visuals in a reliable, professional environment. The great thing about this design is that all visual effects work equally well on desktop and mobile screens. Designing a nice parallax effect on mobile can be challenging, but Blue Monday implements a parallax transition that’s smooth on both mediums.

A screen grab of the Blue Monday responsive website example

13. Urban Umbrella by Piranha NYC

Urban Umbrella is a sidewalk scaffolding company. The website, designed by Piranha NYC, welcomes you with a captivating hero video that immediately draws visitors in.

As you scroll down the homepage, you’ll notice a masonry grid of cards that proudly display the sidewalks they’ve designed. The caption is always positioned at the center of the card no matter the screen size, due to their use of the Wix Studio docking feature, which docks an object to the closest edges of its container.

A screenshot of the Urban Umbrella responsive website example

14. Alejandro Largo by Alejandro Largo

Alejandro Largo is a U.S.-based creative director. His work page features a two-column layout and a vertical header menu on the desktop, with ample amounts of white space. On mobile, the page uses a single-column layout and switches to a hamburger icon, achieving the same results with a more streamlined organizing structure.

A screenshot of the Alejandro Largo responsive website example

15. Urban Solace

Urban Solace is a development company with projects in Brisbane and broader South East Queensland. Imagery takes central stage on this website. Visitors are welcomed with a background video that communicates the idea of Urban Solace. High-quality real estate photos showcasing the company’s portfolio appear once the user starts to scroll. The website uses a relatively simple layout with a limited number of columns that scales well on every screen size and resolution.

A screenshot of the Urban Solace homepage.

16. Startup Starter

StartupStarter is a media platform dedicated to entrepreneurship. Although the website provides a lot of information to visitors, it is organized in clusters, making it easier for users to scan and comprehend it. This approach also works well for responsive design—it’s easy to optimize the layout to different mediums when content is organized in individual blocks.

A screenshot of the Startup Starter homepage.

17. Petitmoulin Studio

Petitmoulin is a French contemporary design studio that works on branding projects. The studio’s website showcases the studio’s most notable projects. The website uses a relatively simple two-column layout, but it effectively incorporates a lot of visual effects—from parallax scrolling to on-mouse-hover animated transitions for images, that introduces a dynamism in interaction and makes the websites more memorable for visitors.

A screenshot of the Petitmoulin homepage.

18. HYD Studio

HYD Studio is a brand & design boutique for high-end beauty and fashion clients. The website utilizes the style of printed glossy magazines (fine imagery paired with crisp typography) to convey an impression of luxurious design. When it comes to layout design, these web designers effectively utilized all available screen estate with a three-column layout on desktop and a one-column layout on mobile.

A screenshot of the HYD studio homepage.

19. Aad & Nief

Aad & Nief is a concept store in the heart of Diest, a Belgian city. A store’s interior helps visitors immerse themselves in a world of handmade, vintage, and local products. The site follows the same approach for web visitors—it utilizes a lot of white space to focus visitors’ attention on photos of products.

A screenshot of the Aad & Nief homepage.

20. Desa Studio

Desa is a design studio that offers end-to-end branding solutions for companies. The site lets the work created by the agency speak for itself by trimming all visual decorative details to an absolute minimum and putting the studio’s works front and center. Typography plays a vital role in communicating the meaning of this website—it utilizes fine typography for sections that describe what the studio does.

A screenshot of the Desa Studio homepage.

Why Website Design is Important

You may ask yourself why seek help updating your current company website? Yes, your current company website looks outdated compared to the competition but does a credible, compelling website design really matter? Reluctantly, you seek out a design firm to give your firm’s website a facelift, but you are not completely convinced that a new design will generate new business. Despite your skepticism, a plethora of studies show a well-built website will generate better customer traffic and an improved user interface will increase conversion – generating new business at an exponential rate. But how? How can something as superficial as your company’s website design impact the success of a business? There are many reasons why a well designed website will attract your ideal customer and prompt dialogue with your firm. The following highlight the five key components that a web designer should keep in mind when designing a website:

Navigation
Possibly the most important part of a website is the navigation. The navigation of a website can make or break a site, which is especially true for robust websites with many pages. Website navigation typically includes a navigation bar or list of labels that differentiate the pages of the website. Good navigation should be easy to find and comprehend – making for quick and easy travel throughout the entire website. When designing navigation, web designers sometimes get carried away with designs and fancy typefaces. In most cases, over-simplified navigation maximizes ease of use for a wider range of customers. A good tip is that your firm’s website navigation should be so intuitive even your grandmother can understand it.

Brand Consistency
If your company has a logo and that logo is utilized frequently in print materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colors, brand messaging and imagery used for print must be carried over into the website design. It is important for your customers to be able to recognize your brand in all forms of communication so they associate your brand position and promise with your business. Often when the visual communication changes with a brand, it can cause customers to feel uncomfortable, which can cause them to create a negative association with your company.

Reading Patterns and SEO
Most people are comfortable reading a web page the same way they read a book, from top to bottom, left to right. Web designers also take this into account when designing for a website. Many designers make sure to place the most important information on the upper left hand column. This will help get the message across more effectively for website visitors who could be current or potential customers. But what many people do not know is that placing important information in these areas of a website also improves search engine optimization (SEO). When you include important company-related keywords into the html-based text, search engines such as Google and Bing are able to crawl your website easily, increasing your search engine placement and giving your website and firm more overall visibility.

Content
The content of your site is important for reasons besides the fact that it literally communicates your company’s brand position and promise. There are other very important elements that are considered when a copywriter creates the content and the designer creates the complementary visual environment for the content. Making the message short and to the point, yet warm and welcoming (depending on the industry) helps the reader to remember the message easier. Also, when there is too much text on a page, the page becomes visually cluttered making it more difficult for a reader to physically read the page, let alone remain interested in reading the page. By streamlining the content, the designer is then able to insert the text into their design, which typically includes plenty of negative space. This empty space lets the reader’s eyes rest so they do not tire of reading.

Trust
Building trust among your customers is extremely important, but will not happen unless you really get to know them and what they value. Marketing tactics can act as a dialogue with potential customers, which will be a great way to discover more about your clientele’s needs. By strengthening dialogue with customers, you can implement what positively resonates with them in your new design. By making your website look more welcoming and trustworthy to visitors, you will see the traffic to your website increase, and an improvement in new business leads through website conversion.

The Internet can be a scary place for people who are more accustomed to doing business face-to-face. It can bring back haunting scenes from the movie The Matrix, which might be great for certain industries. Most businesses are looking for something more welcoming than a confusing labyrinth of letters and numbers. Website design is a great way to create a user-friendly environment where people come for helpful tips and best practices. If a website is designed and managed properly, customers will continuously return to your site and do business with your company.

Why Web Designing is An Essential Way to Promote Your Business?

75% of users evaluate the company’s reliability only based on visual design. There are several things to consider when highlighting your presence on the web. What does this mean for internet marketers? In principle, your company on the web is not just about creating an essential website for your business. 

If not all, most websites have been successful in their internet marketing by assimilating the right SEO tactics and continuously feeding it with the right elements. It may not offer you immediate positive results, but it will undoubtedly progress over time. You can start this journey by understanding how to create a website from scratch.

Your website should be designed with your audience in mind and ensure that it enhances the user experience.

Why Web Design is Important?

The web design of your website is important because your customers will be interested in the design. We all react, consciously or unconsciously, to visual elements, and people are naturally drawn to good design. When it comes to the creation of your website, research has shown time and again that users are quick to judge your business based on just graphics and often stop using your website if it is poorly designed.

38% of people stop interacting with your website when your content and layout are unattractive.

Bad web design not only erodes your credibility, but it can scare off potential customers. Users prefer to display content on well-designed websites. If your content is unattractive, you are likely to lose over a third of your visitors.

Top 5 Reasons How Web Designing Can Promote Your Business

We’ve already proven that your customers care about good design, but how does your website design affect their experience? Let’s take a look at how good design can improve your website design.

1. Navigation

This is essential, especially if your site has so many pages. It includes a well-marked navigation bar or menu that displays a list of different web pages. With well-developed website navigation, users can easily explore and understand your site. It does not need to have advanced fonts. Install simple yet intuitive navigation to help visitors return more.

Here, many designers consider the psychology of the project through the application of Hick’s law. Hick’s law says that the more choices someone is given, the longer it will take to make a decision. It’s often summed up like this: “Keep it simple, stupid.”

So if we apply Hick’s law when it comes to web browsing, we want to keep the options as simple as possible to make it easier for users to decide where to go. As a good rule, try to limit the number of opportunities to seven or less.

2. Usability

The design has a significant impact on how easy it is for visitors to find what they’re looking for in your website design. Research shows that 86% of your website visitors want to see information about a product or service, 65% for contact information, and 52% for an info page.

Your web design should make it as easy as possible to find these things. Otherwise, you will frustrate your users and potentially alienate them. Consider using standard conventions such as placing key services in the main navigation and listing your phone number in the website’s top right corner.

Even if your site is working fine, poor site design can make it users feel harder to use or find what they need. Two Japanese researchers have researched this. They created two ATMs that worked the same way, but one had an attractive design, and the other didn’t. Users reported that the aesthetic ATM works better. So, good web design affects both usability and our perception of usability.

3. Content and Visual Elements

Even if your website works well, a wrong website design can make it difficult for users to find what they need. Two Japanese scientists have studied it. They created two machines that worked the same way, but one had an attractive design, and the other didn’t. Users have reported that an aesthetic ATM works better. So good design affects both credibility and our perception of usability.

To avoid this, smoother content is best suited for web designers to add text to their design easily. Also, designers can add negative or empty spaces that allow readers to rest in the middle of their reading.

Designers can add multiple plugins that smoothen the navigation process and ease the difficulty of the customers. WordPress supports such plugins whether they’re for WooCommerce or not. One of the plugins is WooCommerce pre order, which will help create customize orders according to the client’s requirements.

4. Brand Professionalism & Trust

As mentioned earlier, 3 out of 4 users rate your business reliability based on your website design. The modern and professional design creates trust. In the meantime, a poorly designed website can make someone question your legitimacy.

Another way to add credibility to a good web design is through brand consistency. If you have a well-established brand, your customers will likely recognize things like your logo, colors, or style. Your website design should reflect your brand and convince the people you know are in the right place.

Your target market needs to recognize your company’s brand in all types of media. For example, if your brand and visual communications change slightly, it can confuse your customers and make them feel like something is wrong with your company.

5. Conversion

Web design is important because good web design helps focus users’ gaze and guide them where they should look. Your design can draw attention to special offers on your website, highlight calls to action, and help users identify buttons and interactive elements. All of these can help users make the right move.

There are many different ways you can optimize your visual design for conversion. One of the most effective ways to get users’ attention to the action you want is to use a white or open area around the call to action.

It’s hard to talk about spaces without mentioning Apple. They are known for clean designs and simple, bold imagery surrounded by lots of white areas. The message here is obvious: you want you to click on this phone – and since almost nothing on the page distracts you, it’s almost hard not to.

Final Thought

After all, great website design isn’t just about visuals. How designs are created behind the scenes can have a significant impact on things like search engine optimization.

A website design may look great on the outside, but if it has awkward code or too many large images that slow it down, it can alienate visitors and negatively impact SEO marketing. Also, web designers can sometimes get carried away with smart designs or technologies that look great but ultimately affect the website’s optimization.

Top 3 Reasons Why Web Design is Important

1. BUILD A BETTER USER EXPERIENCE – TO IMPROVE WEBSITE USABILITY FOR YOUR VISITORS.

When a visitor has just engaged your website, the navigation or workflow will lead to an emotional experience.  A site that is difficult to navigate, slow in loading or is structured with too much / too little content will turn off the majority of users. The main reason to improve a site is to update the usability and flexibility of the user. Internal marketing teams will benefit as well by improving the bounce rate, eliminating outdated 3rd party tools. When you do this try to understand your customers’ behavior, as in what action you would like them to complete, along with a guided call to action. A typical user journey takes into account your customer’s path through your site and keeps them moving along the sales process.

2. REBRANDING – UPDATE YOUR BUSINESS AND MARKETING GOALS THROUGH WEB DESIGN.

If your website is 3-5 years old, you’re likely behind pace on optimization and design trends. If your website is not your main marketing tool, it could be a sign that you’re not connecting with your audience.  Above all, rebranding or a web design update could help re-align the website with new marketing goals. Being able to communicate brand values better can also help the perception of your company.

3. SEO STRUGGLES – NOT LISTED ON 1ST PAGE / INCREASE THE VOLUME OF LEADS AND SALES

An updated modern design should be a key factor in why your customer makes a purchasing decision.  Understanding how online algorithms and placement work is one of the main ways to optimize your presence. There is of incredible importance to an organic SEO strategy. The context of the website matter and subtopic themes along with a powerful blog can work wonders. Try structuring strategic content throughout the overall architecture of the site. As in URLs, titles, meta tags, readability, alt text, and H-tags will dictate how efficient the rankings will be. Having a plan during staging and coding prior to launching will help with the way search engine trackers position your site on its ranking.

WHY IS WEBSITE DESIGN IMPORTANT?

As a business, your website is one of your most important assets. Not only does it showcase the services or products you provide, it also gives new and existing customers the opportunity to engage with your brand. If customers are getting their first impression of the business from the website, it’s important that your website design is appealing and reflects your brand personality and ethos.

Website visitors will react to visuals immediately and quickly form a judgement of your business and its values within the first few seconds. According to Adobe 38% of people will stop engaging with your website if it contains unappealing content and an unattractive layout, meaning it is vital to get it right.

If you want to maximise your website, our website designers, based in Sutton Coldfield, have the expertise, skills, and equipment to bring your business’ website to life.

HOW DOES WEB DESIGN IMPACT YOUR BUSINESS?

As your website is the first thing people see, the design is responsible for creating first impressions of the business and can be a deciding factor for customers on whether you are the right partner for them.

A visually appealing website creates a positive image for your brand and an engaging experience for visitors, encouraging them to spend more time on the website. On the flip side, an outdated website creates a negative first impression on your audience and acts as a deterrent, driving potential customers away from your website and onto that of your competitors.

This first impression also reflects your brand image and what the business stands for. Colours, images and fonts all contribute to how your business is recognised, so it’s important that this is selected carefully and remains consistent.

Consistency is key in ensuring your audience becomes familiar with your brand, ensuring your branding is synonymous with your business. If your web design is inconsistent and unprofessional, it will be challenging to build up brand recognition.

Inconsistency drives customers to competitors whereas consistency creates reassurance, allowing you to earn more leads and keep customers on board.

Trust is another important factor in your website’s design – if a visitor doubts the website’s legitimacy due to the site being poorly designed, they will not engage with the content. Build trust with your audience through a design that is modern, professional and feels reliable. This will attract new customers and engage existing ones.

Web design also aids your search engine optimisation (SEO) strategy as your web design influences how you publish content, affecting how your website is indexed.

Your code needs to be SEO-friendly, so don’t get carried away with intricate designs and clever technologies. They may look good, but they could also negatively impact your site’s optimisation and ranking.

Your online presence can make or break your business, so it’s important that you optimise what you have and showcase what is special about you.

HOW CAN YOU IMPROVE YOUR WEBSITE’S DESIGN?

It’s simple really!

  1. Improve its usability.

Your web design influences how well customers can find what they are looking for, make things easy to find and draw your customers in with helpful information that is easy to find.

2. Make sure it’s easy to navigate.

Keep the choices you offer the audience simple and easy to use, making decisions of what pages to go to and what buttons to click as simple as possible by limiting the number of options as too many choices can be confusing.

3. Ensure mobile friendliness.

Most online searches happen from a phone or mobile device, so it’s important that your website is tailored to this. Make sure your website is responsive, relevant and easy to use, regardless of device.

10 Best Recruiting and HR Chatbot Software 2024

The Best Recruitment Chatbots for Recruiting in 2024

recruiting chatbot

With our conversational recruiting platform, you can get more done with less — and create better experiences for everyone. Recruitment Marketing Automation, for most companies, consists of sending automated job alerts via email. Email has an open rate of about 14% and email job alerts have a click-through rate of about 2% (based on statistics from GoJobs.com ). Messaging Job Alerts, however, gets 95% Open Rates and 21% clickthrus.Messaging is killing email, especially for the part-time hourly workforce. Currently, 25% or more, of the US workforce either doesn’t have or doesn’t use email regularly, to communicate.

It provides valuable insights and data-driven action plans to improve the overall hiring experience. It handles various tasks such as scheduling, booking, or re-booking appointments, sending reminders, and other administrative activities. It leverages artificial neural networks to understand and respond to candidate interactions.

As a hiring manager, you must spend at least 1 to 2 days just screening or making a list of candidates. Can you imagine using AI Chatbots for human selection in the recruitment process? Now, businesses are using recruitment bot to automate recruiting processes that save time and make this process more effective without bias. The best chatbots for recruiting are the ones that solve your specific recruiting process for your candidates, your specific company workflows, and integrate into your existing ATS and technical stack. In nearly all cases, chatbots are customizable, so the best chatbot for your recruiting process and your candidate experience is the one that can be configured for your recruiting needs. The chatbots you’ve likely seen and thought “ooohhhh and aaahhhhh” at the trade show are those that pop up when you land on the career site.

It can provide candidates with information about the company, open positions, and application procedures, ensuring a seamless candidate experience. MeBeBot’s integration with popular collaboration tools like Slack and Microsoft Teams makes it a convenient choice for both recruiters and candidates. Calling candidates in the middle of their current job is inconvenient, and playing the back-and-forth “what time works for you” is a miserable waste of time for everyone. Recruiting chatbots are great at doing this like automated scheduling, making it easy for recruiters to invite candidates to schedule something on the recruiter’s calendar. Imagine a candidate goes through a pre-screening process, and at the end of the process, they’re offered the opportunity to schedule a pre-screening phone call or even a retail onsite meeting.

A recruiting chatbot is an AI-driven tool that automates various recruitment tasks like pre-screening candidates, answering FAQs, and scheduling interviews, thereby streamlining the hiring process. Recruiting chatbots, also known as hiring assistants, are used to automate the communication between recruiters and candidates. After candidates apply for jobs from the career pages recruiting chatbots can obtain candidates’ contact information, arrange interviews, and ask basic questions about their experience and background. Recruiting chatbots are the first touchpoint with candidates and can gather comprehensive information about a candidate. We at iCIMS live and breathe research into the challenges and day-to-day experience of hiring teams and candidates alike. And we continually invest in our technology to ease the pains job seekers feel.

  • Otherwise, you are risking losing the best talent before you even publish the new job opening.
  • While unconscious bias should be eliminated through standardized automated screens, this can actually be exacerbated in edge cases.
  • Scheduling interviews with each candidate individually and setting a time that works for both parties can be time-consuming, especially with a great number of applicants involved.
  • As with HireVue, there is a challenge in platforms that purchase 3rd party vendors.
  • Humanly.io’s intelligent matching capabilities help recruiters identify top talent efficiently, resulting in a more streamlined and effective hiring process.

From lower costs to faster time-to-hire and improved candidate experience, automating the recruiting process with a chatbot is beneficial to candidates, recruiting staff, and the company. These statistics demonstrate how AI and NLP are improving the recruiting and hiring processes. Visit almost any well-known brand’s website (retail, restaurant, healthcare, telecommunications, consulting, start-ups, and financial), and you will have the opportunity to interact with a chatbot. The interaction may be with a text-based or website chatbot that helps you apply for a job immediately, schedule and confirm an interview appointment, and answer general questions.

Numerous organizations, large and small, have made recruitment chatbots part of their daily business activities. Fusing the technology with their processes is not always smooth, but when done right, it can tap into enormous benefits, including an increased adoption rate. Once implemented, use metrics to gain insight into the quality of applicants, chat engagement, conversion rates, and candidate net promoter score (NPS). One of the everyday uses of this AI technology is the recruiting chatbot used in the HR department of business to handle the recruitment process. Its focus in the hiring process is to conduct interviews, collect screening information, source candidates, and answer their questions. 92% of the HR departments are using the chatbots to attain information for employee hiring.

There are many aspects to consider, though one of the most important ones includes the selection of native integrations and the platform’s learning curve. They will inform how easy it will be to build and integrate your recruitment chatbot with the https://chat.openai.com/ rest of the tools you use. As a job seeker, I was incredibly frustrated with companies that never even bothered to get in touch or took months to do so. During the course of my career, I have been both in the position of a job seeker and recruiter.

Types of recruitment chatbots

Understanding the importance of diversity in hiring, Stella ensures fair and unbiased candidate screening and evaluation processes. This chatbot employs AI algorithms to detect and remove biases from job descriptions, eliminating gendered language and promoting inclusive hiring practices. Stellar also facilitates blind resume screening, enabling recruiters to evaluate candidates solely based on their skills and qualifications.

They can remember past conversations with a candidate, refer to them by their name, and provide information tailored to their interests and qualifications. This smart #RecTech can even predict common queries and prepare suitable answers early on in order to enhance overall efficiency. Mya is also designed to comply with data protection regulations, such as GDPR and CCPA. It encrypts candidate data and ensures that it is stored securely, which helps to protect candidate privacy.

With near full employment in many areas of the US, candidates have more options than ever before. As such, Talent Acquisition leaders need to make it easy, simple, and engaging, during the candidate journey. You can foun additiona information about ai customer service and artificial intelligence and NLP. Recruitment Chatbots can not only engage candidates in a Conversational exchange but can also answer recruiting FAQs, a barrier that stops many candidates from applying. With a recruiting web chat solution like Career Chat, candidates can learn more about the company and engage recruiters in Live Agent modes, or Chatbots in automated modes.

They are used in a variety of industries, including customer service, marketing, and sales. Chatbot boosts your employee performance and wins their trust by providing instant solutions to their queries. With the correct information at the right time, employee satisfaction boosts, and they find it easy to focus on work. Most importantly, keeping them waiting for a job if it is awarded to another candidate is not ethical.

It crowdsources its questions and answers from your existing knowledge base, and you now get a portal where you can get admin access to this growing database. For a tailored quote aligned with your company’s dimensions, you’ll need to arrange a demo. Upon submitting a demo request on their official site, their team promptly responds within a single business day. Through this engagement, they gain insights into your team’s specific challenges, subsequently arranging a customized demo session. Paradox’s flagship product is their HR chatbot, Olivia, named after the founder’s wife. The founding team at Paradox hated the idea of building a lifeless, robotic recruiting chatbot so they named their product after a real person in hopes of giving it some personality.

Benefits of Using HR Chatbots

So, in case the minimum required conditions are not met, you can have the bot inform the applicant that unfortunately, they are not eligible for the role right on the spot. These simple steps allow you to screen through applications efficiently focusing on candidates with the right type or years of experience and qualifications. Before you try to connect a particular spreadsheet to your application bot, you need to create a sheet with the information fields you wish to collect. To kick off the application process, start by adjusting the Welcome Message block.

recruiting chatbot

One of the unique features of Olivia is that it uses conversational AI to simulate human conversation, making the candidate experience more engaging and personalized. It can also remember previous interactions with candidates and tailor future interactions to their specific needs. This helps to create a positive candidate experience and can lead to increased engagement and improved employer branding. There are many recruitment chatbots available on the market, each with its own set of features and capabilities. When selecting a recruitment chatbot, consider all the factors we laid out in one of the previous sections.

In this instance, the candidate can interact with the recruiting bot to find the right job, add their name to the CRM. And if they find the proper role, start the screening process and schedule an interview. The bot can generate a lead, convert it into an applicant, and then get that person screened and scheduled. The bots that accomplish these tasks are HireVue Hiring Assistant, Olivia, Watson, and Xor. A recruitment chatbot is an assistant powered by artificial intelligence (AI) that can assist with learned duties, allowing recruiters more time to focus on strategic, human-touch responsibilities.

He advised businesses on their enterprise software, automation, cloud, AI / ML and other technology related decisions at McKinsey & Company and Altman Solon for more than a decade. He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem’s work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School. As we have seen in successful conversational UI, chatbots could provide multi choice answers to facilitate user input.

Yes, recruiting chatbots can be configured to assist with internal promotions and transfers. Based on the information it collects, it can create a shortlist of top-quality candidates which are then presented to the human recruiter. In this comprehensive guide, we will explore the benefits of using a recruitment chatbot, the different types of recruiting chatbots available, and how to implement them effectively in your hiring process. By the end of this guide, you will have a solid understanding of how to leverage recruiting chatbots to maximize your hiring efficiency.

HR teams are specialized in understanding the emotions such as excitement and stress of the candidates and showing the appropriate behavior. You can check out to see specific value of a recruiting chatbot project for your company. If you’ve made it this far, you’re serious about adding an HR Chatbot to your recruiting tech stack. Espressive’s employee assistant chatbot aims to improve employee productivity by immediately resolving their issues, at any time of the day.

It is necessary to focus on defining your goals to choose the best platform to design your chatbot for practical functionality. The recruiter chatbot helps in effective hiring by saving time and effort for the HR team. This way, the HR team has more time on tasks such as detailed interviews, in-person meetings, and other management processes.

Using a chatbot obviously has some drawbacks, most of which are related to its lack of human sensibility. When you have a tight hiring funnel, talented candidates can quickly get lost in the sea of resumes. HireVue’s AI recruiting tool ensures your best talent gets found by matching them to jobs using chat-based technology. It does this by searching through millions of resumes and matching users with the most qualified candidates.

What sets it apart is its ability to utilize multiple channels, including chat, SMS, social media, and QR codes, to connect with potential candidates where they are. Another key feature that makes Olivia stand out is its ability to communicate with candidates 24/7, on any device, in 100+ languages. Olivia is also marketed as a “24/7 recruiter you hire.” And it’s true enough. Because of what it does, we think Humanly is best suited for medium and large businesses needing to screen and interview a high volume of applicants. Radancy serves universities, companies, associations, workforce development organizations, and more. Notable customers include Spectrum, CVS Health, Temple University, KPMG, Lincoln Financial Group, and Houston Methodist.

A survey by Uberall found that 80% of people who had interacted with chatbots reported a positive experience. If you want a chatbot that can provide a more personal experience, an AI-powered chatbot may be a better choice. They use artificial intelligence (AI) to understand the user’s intent and respond accordingly.

Talla’s AI technology allows it to learn from human interactions, making it smarter over time and better able to assist with HR and recruiting tasks. Wendy’s AI technology is designed to engage with candidates in a way that feels natural and human-like. It can send personalized messages to candidates, using natural language processing to understand the candidate’s questions and respond with relevant information. This can help candidates feel more engaged and connected with the recruiting process, even if they are not able to speak with a human recruiter right away. The recruiter chatbot handles repetitive tasks such as parsing large volumes of resumes, contacting candidates, scheduling and booking interviews, and notifying them about application status. During the hiring process, the proper candidate screening takes most of the time of any organization.

In today’s fast-paced world, technology continues to reshape various industries, and recruitment is no exception. As companies strive to streamline their hiring processes and find the best talent, recruitment chatbots have emerged as a game-changer. These intelligent virtual assistants provide automated conversational experiences, enhancing efficiency and engagement throughout the recruitment journey. In this article, we will explore the best recruitment chatbots of 2024 that are revolutionizing the way organizations hire new talent. Talent acquisition teams have enough on their plate, trying to keep top talent engaged and to improve conversion rates throughout the interview cycle.

It also walks employees through workflows, such as vacation requests and onboarding. MeBeBot started in 2019 as an AI Intelligent Assistant (as an App in Slack and Teams) so that employees could get instant, accurate answers from IT, HR, and Ops. The goal has always been to help companies develop a robust library of questions and set up a conversational interface where employees can find answers in an easy manner. This way, HR and IT support don’t get bombarded with the common and repetitive questions they answer several times a year. And unlike others on this list, Sense recruiting chatbot was built to work seamlessly alongside and with our entire cadre of recruiting technology.

The average pricing is $2.00-$5.00 per employee per month (tiered, based on number of employees), and $250-1,000 per month for AI Portal license. In our conversations with customers who have also vetted Olivia, we have heard that pricing is pretty inconsistent and most importantly, extremely expensive. Olivia is touted as integrating with some common vendors who may also be in your HR tech stack. A neat touch on their website is the ability to actually test out Olivia for yourself and see what the experience would be like for a candidate. Streamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.

We were able to see this inside and out during a demo with one of their team members, and found the platform to be a noteworthy twist on an internal knowledge base. It can effectively function as a screen for customer support queries, and can also replace traditional survey tools. Three key factors on which we compare these HR chatbot tools are the AI engine behind the conversational interface, the user-friendliness of the interaction, and its automation capabilities. As with HireVue, there is a challenge in platforms that purchase 3rd party vendors.

In this section, we will present a step-by-step guide to building a basic recruitment chatbot. In short, chatbots are software that may or may not rely on AI to manage recruitment and communicate with users via a messaging interface 24/7. In fact, the industry estimates that chatbots could automate up to 70-80% of the top-of-funnel recruitment interactions.

We spend all day researching the ever changing landscape of HR and recruiting software. Our buyer guides are meant to save you time and money as you look to buy new tools for your organization. Our hope is that our vendor shortlists and advice are a powerful supplement to your own research. This solution is designed to work with businesses of all sizes, but it’s particularly good for recruitment teams that see digital advertising as a big component of their recruitment strategy. Eightfold’s best fit are companies looking to hire more than 100 candidates per year. Radancy works best for large organizations, such as universities or large companies, with hiring needs that are ongoing and high in volume.

recruiting chatbot

Candidates can enjoy a streamlined, frictionless application and screening process—all on the dedicated career site or on their mobile device. If your hiring process is putting people off, you need to start working on improving the candidate experience. Otherwise, you are risking losing the best talent before you even publish the new job opening. Recruiting chatbots can contribute to unbiased hiring by using standardized questions and evaluation criteria.

If you’re like most people, you probably think of chatbots as something that’s only used for customer service. However, chatbots can actually be used for a variety of different purposes – including recruiting. AI Chatbots algorithms offer adequate information due to access to unlimited data. A hiring manager has more time to pay attention to other tasks, such as conducting face-to-face meetings with the right candidate. Our many AI recruiting case studies show you the variety of companies that have been successful using our end-to-end AI recruitment automation platform. Lastly, they are all going to tell you that they will reduce your cost per hire, increase your conversions, and save recruiters time.

Train your team

With the every evolving advancement of chatbot technology, the cost of developing and maintaining a bot is becoming more and more attainable for all types of businesses, SMBs included. In other words, when it comes to bots, the cost is not a roadblock it used to be. Incidentally, a well-designed recruitment chatbot can not only help you organize but also communicate. A Glassdoor study found that businesses that are interested in attracting the best talent need to pay attention not only to employee experiences but also to that of the applicants.

In some cases, such as job fairs, this real-time interaction allows for onsite hiring. Facebook chatbots enable candidate engagement within the social media platform. You can even use them to send a text message about job alerts and branded marketing to your established candidate pool. Traditional recruiting process is a time-consuming task for recruiters and contains multiple bottlenecks that harm candidate experience during recruiting process. For B2C companies, candidates are also potential customers and customer experience is critical for most businesses.

It’s living proof that chatbots in recruitment can not only help your business save time and money but also eliminate unconscious bias giving equal opportunities to applicants of all backgrounds. Recruiting chatbots offer significant time savings by automating repetitive tasks, enhance the candidate experience by providing instant responses, and increase overall recruitment efficiency. One of the key benefits of XOR is its ability to source candidates – it can help recruiters source candidates from a variety of platforms, including social media, job boards, and company websites. According to a survey by Allegis Global Solutions, 58% of job seekers said they were comfortable interacting with chatbots during the job application process. By considering these factors, you can make an informed decision and choose a recruitment chatbot that will help you achieve your goals, improve your hiring process and attract top talent. How job applicants react when they are greeted by a chatbot during the preliminary hiring phases is another issue that chatbots have little to no control over.

So, instead of starting from scratch or copying an entire bot, you can turn the universal parts of your application dialogue flow into a reusable brick. All you need to do is to link the integration with the Calenldy account of the person in charge of the interviews and select the event in question. These tasks can be handled by a single or several different bots that share information via a common database (e.g., a Google Sheet). It builds trust and credibility with candidates, enhancing their perception of your organization. Chatbots ensure that every candidate receives consistent information and experiences.

Luckily, a recruitment bot can easily check your calendar for availability and schedule interviews automatically, enabling you to focus on more important things. The chatbot revolution is coming, and it’s poised to change the recruiting landscape as we know it. In addition, this artificial intelligence can also ask questions about experience and interests to prequalify those seeking employment. They can also answer questions that an applicant may have about the job search and schedule a time for an individual to speak with a recruiter. Chatinsight.AI is a natural language processing-based system that offers multilingual 24/7 customer support features. It’s time to adapt technology and focus on more productivity by saving time and effort.

recruiting chatbot

Their integrations list; however, is underwhelming (and again lacks the most common ATSs for our friends in staffing & recruiting). Empowering job seekers to move their application process forward reduces those feelings of frustration applicants often get during the job search. That sets you up as the organization that eases candidates’ pain points, improving your brand perception and positioning your organization as an employer of choice.

They think to get exposure to interviews, and some are just trying their luck. That’s where the recruitment process takes more time in screening suitable candidates. It’s hectic to schedule interviews based on individual candidate availability as it’s time-consuming and requires more effort to inquire. Getting in touch with many applicants takes work, but recruitment bots can do it quickly. It just needs to automatically scan your calendar, allow candidates to choose dates and times for availability, and schedule interviews automatically.

recruiting chatbot

But, these aren’t contemplated in the calculator (don’t worry, these are icing on the cake). The Return On Investment (ROI) driven from HR Chatbots is fairly straightforward. These bots allow you to get more quality applicants into your funnel that otherwise would’ve bounced from your page without recruiting chatbot applying through the ATS. For more specifics on how we vet tech vendors, here’s a blog covering our in-depth assessment process. Whether you’re a solopreneur, a recruitment agency, or the head of a massive HR department, there are at least a couple of options here you’ll want to check out.

TalosRecruit’s advanced algorithms can analyze resumes and profiles, matching candidates with suitable job opportunities. Its intelligent screening process helps recruiters identify the most qualified candidates, saving time and effort in the initial stages of recruitment. Recruiting chatbots make it easy for candidates to quickly apply, get pre-screened, schedule interviews and get answers to frequently asked recruiting questions. Additionally, recruitment chatbots can help hiring team members automate tasks, like following up with job seekers, scheduling pre-screen calls, and providing reminders and notifications to job seekers.

With the right AI-powered chatbot, your organization can stay ahead of the competition, attract top talent, and build a successful workforce for years to come. Yes, many HR chatbots can conduct personality tests and evaluate soft skills. These chatbots can use in-depth assessments to evaluate a candidate’s personality traits, communication skills, and problem-solving abilities. You might have a preconceived notion about how a chatbot would converse in a crisp, robotic tone. However, it may not be ideal for organizations with very complex or customized recruiting workflows that require human intervention or customization.

These, productivity issues, along with today’s tight labor market, drives many organizations to seek alternatives to traditional, manual hiring practices. With chatbots readily available, quickly improving business efficiency and productivity, they are the perfect assistant for the busy recruiter. In fact, Gartner, Inc. predicts that 25 percent of digital workers will use a virtual employee assistant (VEA) daily. In conclusion, HR chatbots are becoming increasingly popular for their cognitive ability to streamline and automate recruitment processes. These chatbots have the potential to identify the best candidates for a given job, evaluate their job performance, and take care of talent assessments and the employee onboarding process.

recruiting chatbot

If you’re unsure what Chat PGs do, think of them as artificial intelligence-powered assistants for recruiters. Similarly, a business’s root is choosing the right candidate for a specific task. An assistant is needed to help the hiring manager and ease the recruitment process. Sometimes, even gender and cast or color participate in this decision-making. To overcome this challenge, chatbots come into the organizations’ hiring process and help find the right candidate based on skills without bias.

Mya is also an AI-powered recruitment chatbot that can also do automatic interview scheduling, answer FAQs, and screen candidates. Additionally, Olivia can integrate with applicant tracking systems and provide analytics on candidate interactions, which can help recruiters to optimize their recruitment process. To further improve candidates’ experience, you can give your chatbot a personality that is in line with your company’s values and brand and successfully represents the company culture. For instance, giving a name to your bot and using a more relaxed tone of communication can encourage candidates to engage with the bot as it will feel more natural and resemble much more to a human interaction. Scheduling interviews with each candidate individually and setting a time that works for both parties can be time-consuming, especially with a great number of applicants involved.

AI chatbots used by Franciscan, Vivian Health for job recruitment – Modern Healthcare

AI chatbots used by Franciscan, Vivian Health for job recruitment.

Posted: Fri, 09 Feb 2024 08:00:00 GMT [source]

What we have glossed over above are the non-recruiting jobs like onboarding, answering employee questions, new hire checkins, employee engagement, and internal mobility. Our sourcing chatbot lives on your website and helps reduce your bounce rate while engaging candidates whenever they are interested in looking at and applying to your jobs. Our cutting-edge natural language processing (NLP) provides a frictionless experience for your candidates, and a similarly frictionless and powerful experience for your recruiters. Our list of integration partners is, if you’ll allow us to brag, exceptional. Chatbots can integrate seamlessly with an ATS to enhance the recruitment process.

Mya is an AI-powered recruitment chatbot that serves as a virtual recruiting assistant. With its conversational abilities, Mya engages with candidates in real-time, answering their queries and guiding them through the application process. This chatbot has an intuitive interface, allowing candidates to submit applications, schedule interviews, and receive updates on their application status. Mya also assists recruiters by automating candidate screening, evaluating resumes, and conducting initial interviews. By handling repetitive tasks, Mya enables recruiters to focus on building relationships and making strategic hiring decisions.

With AI Chatbots integration, the chatbot can get updated from time to time according to the scenario. The six most talked about recruiting assistants on the market today, in alphabetical order are HireVue Hiring Assistant, Ideal, Mya, Olivia, Watson, and Xor. For example, nearly all of them have screening and scheduling functionality. They all support a few (or more) languages; however, the bulk of them are using things like Google Translate.

For example, in pre-screening candidates, if the company can not build a pre-screening model based on the data collected with the help of the chatbot, then the automation level will be limited. Companies need to pay attention to building smart pre-screening models to automate at least the initial screen to achieve significant savings for the HR team. Having done the candidate pre-screening, you can design the chatbot to go ahead with scheduling interviews or pre-interview calls with designated employees or managers. Today, chatbots are far more common assisting users across a myriad of industries. It seems the hunger for timely answers and better communication beats the weariness of talking to a machine.

Simplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles. Attract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce. If you choose your questions smartly, you can easily weed out the applications that give HR managers headaches.

Facebook Groups and Facebook-promoted posts are generating applicants for many employers. But, Once a candidate gets to your Facebook Careers Page, what are they supposed to do? With an automated Messenger Recruitment Chatbot, candidates can “Send a Message” to the Facebook page chatbot. The Messenger chatbot can then engage the candidate, ask for their profile information, show them open jobs, and videos about working at your company, and even create Job Alerts, over Messenger.

The Sense platform is powerful, and allows you to consolidate your tech stack while simultaneously ramping up results (and ROI). By providing convenience, control, and simplicity in the job search, it’s possible to convert more candidates more quickly. Learn how to build a better job seeker experience with our Definitive Guide to Creating a Recruiting Chatbot. Empower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant. Attract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.

By automating initial screenings and scheduling, they allow recruiters to focus on more strategic tasks. It is also advisable to include voice-enabled chatbot functionality for candidates who prefer speaking over typing. Use artificial intelligence to predict candidate success based on historical data and behavioral analysis. Recruiting chatbots are programmed to adhere to legal and ethical standards, particularly concerning data privacy and unbiased screening. XOR also offers integrations with a number of popular applicant tracking systems, making it easy for recruiters to manage their recruiting workflow within one platform. It can also integrate with applicant tracking systems and provide analytics on interactions with candidates.

5 reasons why good web design is important

5 reasons why good web design is important

As you look into redesigning your website or even creating a new website for your business, it can be challenging to know which areas to focus on, given the choice of options available.

The truth is, good web design is an holistic thing. You need to be able to please both your audience and Google, while also ensuring that all of your business information is portrayed in a coherant, attractive way.

That’s why it’s always a good idea to invest in the help of web design experts – they understand the importance of good web design, and know exactly how to deliver it. 

These days you can create a website from templates in a few hours or work with an agency to guide you through the process. We take you through five reasons why web design is important, and what to consider at each stage!

1. First impressions MATTER

Think of your website homepage as the front page of a newspaper. It needs to be enticing, it needs to draw people in, and it needs to encourage people to delve deeper into your business and its services.

Your website is also the first impression people recieve of your company, so it’s imperative that it’s a good one. Incorporate your branding, and make sure you tell your potential customers what you stand for. They will judge you within seconds, and once they’ve clicked the back button, that’s their business gone for good. 

If your website looks outdated, is slow to load, or doesn’t have a cohesive user experience (UX) that makes it easy for your audience to find the information they need, your users will make assumptions about your business before they have even made contact.

TIP: make sure your website – and in particular – your homepage quickly tells people what your business does and reassures visitors that they are in the right place to meet their need at that moment. Google will reward you for it and your visitors will stick around and explore further.

2. Your SEO strategy will love you for it  

The most effective SEO strategy starts at the beginning. Web designers will be able to factor in both off-page and on-page elements that can have an impact on your site’s visability to Google when they build your website. 

For example, Google factors in multi-media page elements in its ranking algorithm, while there also needs to be the option to add relevant tags and coding elements to your pages to maximise their visibility.

Well-structured and optimised code combined with an SEO strategy that encompasses frequently published, good quality content can affect how search engine spiders crawl and index your website. If your website is well built and kept up to date, you won’t need to fight as hard for visibility. 

TIP: It’s important to ensure your coding is SEO-friendly. If you’re looking to ensure proper web design practices and subsequent search engine visibility, get in touch with us today.

3. Build trust

We are, quite rightly, brought up to not judge a book by its cover, but it is important to know that people WILL subconsciously make judgements about your business by how your website is designed. If they feel your website is poorly designed, they may question your reputability.

By creating a clean, intuitive user experience that allows your potential customers to filter down the sales funnel, you gain their trust with every step, which equals that all important sale. Combine fabulous web design with punchy, accurate, and audience-specific copy, and you have a sure-fire recipe for success.

TIP: A professional-looking site is one of the biggest trust signals, and means your audience will feel comfortable to continue their journey with you. The longer your visitors remain on your site, the more chance you have to capture those leads. 

4. Consistency is key 

When you’re looking for new leads, you need to build up your brand! You want your audience to instantly recognise you across a range of platforms, with your website at the forefront.

Just think, you’ve invested time and money on a snazzy marketing campaign, but when the natural action for an interested party is to head over to your website to find out more, you need it to draw them in further, rather than feed doubts into their mind.

TIP: From fonts to layouts across each page, ensure your site is consistent which will improve your brand recognition. If you’re looking for a consistently designed website to build brand recognition, get in touch.

5. The competition will continue to grow 

We’ve left the biggest reason for why web design is important until last. Your competitors will be and are already utilising good web design! 

To remain competitive, you must ensure your website is up to scratch. Covid-19 has had a huge impact on consumer behaviour, with more people shopping, accessing services and booking appointments online. 

You need to make sure you transition your business to the new e-commerce reality. 

TIP: You’re going to want your website to stand out amongst the competition. If you have an old, slow or a low-quality site, your competitors will likely outrank you in search results, meaning you’ll be losing out on those precious leads. 

THE TOP 10 MOST IMPORTANT ELEMENTS OF A WEBSITE DESIGN

1  Navigation

The website design should be easy to navigate and the menu items should easily accessible from any page. The viewer should always know exactly where they are on the website and have easy access to where they would like to be. A site map is a great idea and will be used if available. This sounds elementary but most websites could be improved in this area. Remember, there is a fine line between an interactive menu and an annoying one, so functionality should be the idea.

2 Visual Design

People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor – and potential customer – and let them know that your website – and business (by proxy) – is trustworthy and professional. However, it’s important not to go overboard with too much. Scrolling text, animation, and flash intros should be used sparingly in your web design and only to emphasize a point for maximum effect.

3 Content

This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking from your website in the first place. Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective and popular.

4 Web Friendly

No matter how informative, beautiful, and easy to use your website design is, it’s useless unless it’s web-friendly. It is important that your web designers know the keys to making your website work on all the major browsers, and that they utilize meta tags, alt tags, are fully versed in SEO (Search Engine Optimization). Many factors effect your search engine placement and visual appearance of your site, so make sure your web designers know their stuff.

5 Interaction

A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as influences them to contact you. This is called ‘conversion’, and is probably your website’s ultimate goal. Again, there is a fine line between ʻinteractionʼ and ʻannoyanceʼ, so the level of interac- tion should never outweigh the benefit.

6 Information Accessibility

Not all visitors to your website are interested in, or have the time to peruse the entire site. They may need to access only a phone number or address, or just a certain bit of info. For this reason itʼs important to place key information in plain site, in an area thatʼs easily accessible. Weʼve all had the experience of not being able to locate some needed information on a website, and the result is always a frustrated visitor. The experience is annoying at best, and a disgruntled visitor wonʼt stay on your site very long and is unlikely not to return, much less do business with you.

7 Intuitiveness

A great website anticipates what your visitor is thinking and caters directly to their needs, and has elements arranged in a way that makes sense. If a visitor is searching for one of your products or services on a search engine or directory where your site is listed, it’s important that your website have a landing page that is directly relevant to what they searched for rather than forcing them to filter through all of your information. Remember, the shortest distance between two points is a straight line.

8 Branding

Your website should be a direct reflection of your business and your brand. Your visitor should immediately make a visual connection between your logo, print material, and brick-and-mortar location. A website that does this not only contributes to the memorability of your branding, but adds a level of credibility and enhanced image of that of your overall business.

9 Turnaround Time

The number one complaint of website design customers is the time it takes to get the site up and running. Unfortunately, a firm that takes unusually long to complete your website is par for the course. The longer it takes to complete the website, the more business – and value – you lose. A website that isnʼt on the web isnʼt and working properly isn’t going to bring you any business!

10 Conversion

Your website can be the most important client generator your business can have, and must place the primary emphasis on bringing in new clients and making additional services available to existing clients through increased awareness of all the services you offer. Providing them with the tools they need to do business with you in an easy and enjoyable way will increase your website conversion and bring you the kind of success you seek.

The future of AI in banking: Choosing the right model

Hyperautomation in Banking Sector: Use Cases, Benefits, and Solutions

automation in banking sector

For example, ATMs (Automated Teller Machines) allow you to make quick cash deposits and withdrawals. The effects withinside the removal of an error-prone, time-consuming, guide facts access procedure and a pointy discount in TAT while, at the identical time, retaining entire operational accuracy and mitigated costs. A wonderful instance of that is worldwide banks’ use of robots in their account commencing procedure to extract data from entering bureaucracy and ultimately feed it into distinct host applications.

A crucial aspect of this transformation is cultural alignment, as teams adapt to embrace automation, mitigating potential backlash. Ultimately, AI-driven automation in customer service enables banks to deliver unparalleled service, enhancing customer satisfaction while optimizing internal processes. In conclusion, the integration of AI-driven automation in banking represents a transformative leap into the future of financial services.

automation in banking sector

Nanonets online OCR & OCR API have many interesting use cases that could optimize your business performance, save costs and boost growth. RPA in financial aids in creating full review trails for each and every cycle, to diminish business risk as well as keep up with high interaction consistency. Location automation enables centralized customer care that can quickly retrieve customer information from any bank branch.

As a result, they’re better able to identify investment opportunities, spot poor investments earlier, and match investments to specific clients much more quickly than ever before. Traditional software programs often include several limitations, making it difficult to scale and adapt as the business grows. For example, professionals once spent hours sourcing and scanning documents necessary to spot market trends.

How does banking automation work?

Additionally, banks will need to augment homegrown AI models, with fast-evolving capabilities (e.g., natural-language processing, computer-vision techniques, AI agents and bots, augmented or virtual reality) in their core business processes. Many of these leading-edge capabilities have the potential to bring a paradigm shift in customer experience and/or operational efficiency. Banks’ traditional operating models further impede their efforts to meet the need for continuous innovation. Most traditional banks are organized around distinct business lines, with centralized technology and analytics teams structured as cost centers.

automation in banking sector

Landy serves as Industry Vice President for Banking and Capital Markets for Hitachi Solutions, a global business application and technology consultancy. He joined Hitachi Solutions following the acquisition of Customer Effective and has been with the organization since 2005. Truth in Lending Regulation Z, Federal Trade Commission guidelines, the Beneficial Ownership Rule… The list goes on.

Digital Transformation in Banking: A Tomorrow’s Leader Guide

Numerous banking activities (e.g., payments, certain types of lending) are becoming invisible, as journeys often begin and end on interfaces beyond the bank’s proprietary platforms. For the bank to be ubiquitous in customers’ lives, solving latent and emerging needs while delivering intuitive omnichannel experiences, banks will need to reimagine how they engage with customers and undertake several key shifts. Incumbent banks face two sets of objectives, which on first glance appear to be at odds.

AI’s ability to process and analyze vast amounts of data quickly empowers banks to make swift, informed decisions. From improving customer engagement to streamlining internal processes, AI chatbots are pivotal in driving the automation in banking sector high-efficiency model that modern banking demands. Millions of transactions occur each day in the banking industry, including digital payments and powered payments, fund transfers, loan applications, and risk assessments.

Naturally, banks encounter distinct regulatory oversight, concerning issues such as model interpretability and unbiased decision making, that must be comprehensively tackled before scaling any application. Banks also need to evaluate their talent acquisition strategies regularly, to align with changing priorities. They should approach skill-based hiring, resource allocation, and upskilling programs comprehensively; many roles will need skills in AI, cloud engineering, data engineering, and other areas.

AI in investment banking – Deloitte

AI in investment banking.

Posted: Thu, 27 Jul 2023 07:00:00 GMT [source]

Looking at the financial-services industry specifically, we have observed that financial institutions using a centrally led gen AI operating model are reaping the biggest rewards. As the technology matures, the pendulum will likely swing toward a more federated approach, but so far, centralization has brought the best results. With these six building blocks in place, banks can evaluate the potential value in each business and function, from capital markets and retail banking to finance, HR, and operations. When large enough, these opportunities can quickly become beacons for the full automation program, helping persuade multiple stakeholders and senior management of the value at stake.

McKinsey sees a second wave of automation and AI emerging in the next few years, in which machines will do up to 10 to 25 percent of work across bank functions, increasing capacity and freeing employees to focus on higher-value tasks and projects. To capture this opportunity, banks must take a strategic, rather than tactical, approach. In some cases, they will need to design new processes that are optimized for automated/AI work, rather than for people, and couple specialized domain expertise from vendors with in-house capabilities to automate and bolt in a new way of working. Gen AI certainly has the potential to create significant value for banks and other financial institutions by improving their productivity.

Financial institutions use RPA to automate invoice processing, including verifying, receiving, and paying invoices. RPA solutions are also instrumental in speeding up the application processing times and increasing customer satisfaction. Anush has a history of planning and executing digital communications strategies with a focus on technology partnerships, tech buying advice for small companies, and remote team collaboration insights. At EPAM Startups & SMBs, Anush works closely with subject matter experts to share first-hand expertise on making software engineering collaboration a success for all parties involved. Exponential Digital Solutions (10xDS) is a new age organization where traditional consulting converges with digital technologies and innovative solutions. We are committed towards partnering with clients to help them realize their most important goals by harnessing a blend of automation, analytics, AI and all that’s “New” in the emerging exponential technologies.

Banks deal with massive amounts of data on a daily basis – from customer transactions to market trends and regulatory requirements. Extracting valuable insights from this sea of information can be overwhelming without the aid of AI-powered process automation tools. AI algorithms in banking have significantly curtailed fraudulent activities, boasting a remarkable 65% reduction in such incidents.

On the one hand, banks need to achieve the speed, agility, and flexibility innate to a fintech. On the other, they must continue managing the scale, security standards, and regulatory requirements of a traditional financial-services enterprise. This technology can do so by analyzing large amounts of information and data to detect suspicious behavior patterns, potentially saving the company significant money from future lawsuits to fight fraudulent behavior.

Their flexibility allows for easy adaptation to new markets, languages, and regulations, making them ideal for banks’ expansion and global outreach. Furthermore, these chatbots continually evolve through machine learning, improving their efficiency and effectiveness over time, thus aligning perfectly with the dynamic nature of the banking sector. Banks and other financial institutions must ensure compliance with relevant industry and government regulations. Robotic process automation in the banking industry can strengthen compliance by automating the process of conducting audits and generating data logs for all the relevant processes. This makes it possible for banks to avoid inquiries and investigations, limit legal disputes, reduce the risk of fines, and preserve their reputation. Financial services robotic process automation accelerates financial processes by completing tedious tasks at a fraction of the time it would take a human employee.

Automation and digitization can eliminate the need to spend paper and store physical documents. AI and ML algorithms can use data to provide deep insights into your client’s preferences, needs, and behavior patterns. Cybersecurity is expensive but is also the #1 risk for global banks according to EY. The survey found that cyber controls are the top priority for boosting operation resilience according to 65% of Chief Risk Officers (CROs) who responded to the survey. For example, Credigy, a multinational financial organization, has an extensive due diligence process for consumer loans. Implementing RPA can help improve employee satisfaction and productivity by eliminating the need to work on repetitive tasks.

This accelerated automation not only enhances operational efficiency but also ensures compliance and risk mitigation. Ultimately, AI-driven automation facilitates a seamless workflow in banking, empowering institutions to adapt to evolving market demands and deliver exceptional services to their clients. Robotic process automation (RPA) is a software robot technology designed to execute rules-based business processes by mimicking human interactions across multiple applications. As a virtual workforce, this software application has proven valuable to organizations looking to automate repetitive, low-added-value work. The combination of RPA and Artificial Intelligence (AI) is called CRPA (Cognitive Robotic Process Automation) or IPA (Intelligent Process Automation) and has led to the next generation of RPA bots.

Today, multiple use cases have demonstrated how banking automation and document AI remove these barriers. First, as the data show, automation, by reducing the cost of operating a business, may free up resources to invest in other areas. A number of financial services institutions are already generating value from automation. JPMorgan, for example, is using bots to respond to internal IT requests, including resetting employee passwords.

Other finance and accounting processes

The remaining institutions, approximately 20 percent, fall under the highly decentralized archetype. These are mainly large institutions whose business units can muster sufficient resources for an autonomous gen AI approach. Banks and other financial institutions can take different approaches to how they set up their gen AI operating Chat PG models, ranging from the highly centralized to the highly decentralized. Gen AI, along with its boost to productivity, also presents new risks (see sidebar “A unique set of risks”). Risk management for gen AI remains in the early stages for financial institutions—we have seen little consistency in how most are approaching the issue.

Since little to no manual effort is involved in an automated system, your operations will almost always run error-free. For example, a sales rep might want to grow by exploring new sales techniques and planning campaigns. They can focus on these tasks once you automate processes like preparing quotes and sales reports. With cloud computing, you can start cybersecurity automation with a few priority accounts and scale over time. The company decided to implement RPA and automate the entire process, saving their staff and business partners plenty of time to focus on other, more valuable opportunities.

The integration of AI-driven financial data analytics solutions enables financial institutions to automate tasks that were previously time-consuming and error-prone, allowing employees to focus on more strategic and value-adding activities. From document processing to customer communication handling, AI tools bring unprecedented speed and accuracy to various workflows. The platform operating model envisions cross-functional business-and-technology teams organized as a series of platforms within the bank. Each platform team controls their own assets (e.g., technology solutions, data, infrastructure), budgets, key performance indicators, and talent. In return, the team delivers a family of products or services either to end customers of the bank or to other platforms within the bank.

Without the right gen AI operating model in place, it is tough to incorporate enough structure and move quickly enough to generate enterprise-wide impact. To choose the operating model that works best, financial institutions need to address some important points, such as setting expectations for the gen AI team’s role and embedding flexibility into the model so it can adapt over time. That flexibility pertains to not only high-level organizational aspects of the operating model but also specific components such as funding. We have observed that the majority of financial institutions making the most of gen AI are using a more centrally led operating model for the technology, even if other parts of the enterprise are more decentralized. You can foun additiona information about ai customer service and artificial intelligence and NLP. A financial institution can draw insights from the details explored in this article, decide how much to centralize the various components of its gen AI operating model, and tailor its approach to its own structure and culture.

What is robotic process automation in banking and finance?

A partner like Yellow.ai stands at the forefront of this revolution, offering cutting-edge solutions that ensure 24/7 customer interaction, hyper-personalized experiences, efficient transaction processing, and compliance with regulatory standards. In today’s digital banking landscape, AI chatbots are taking center stage in the fight against fraud. These smart systems are always on alert, analyzing transaction patterns and swiftly identifying anything that seems off.

But their dreams of having a highly autonomous future have the biggest challenges standing in the way. The key being that banking is the industry that handles the most powerful consumer commodity in the world – ‘Money’. The journey to becoming an AI-first bank entails transforming capabilities across all four layers of the capability stack. Ignoring https://chat.openai.com/ challenges or underinvesting in any layer will ripple through all, resulting in a sub-optimal stack that is incapable of delivering enterprise goals. For legacy organizations with an open mind, disruption can actually be an exciting opportunity to think outside the box, push themselves outside their comfort zone, and delight customers in the process.

Sooner rather than later, however, banks will need to redesign their risk- and model-governance frameworks and develop new sets of controls. Data quality—always important—becomes even more crucial in the context of gen AI. Again, the unstructured nature of much of the data and the size of the data sets add complexity to pinpointing quality issues. Leading banks are using a combination of human talent and automation, intervening at multiple points in the data life cycle to ensure quality of all data. Data leaders also must consider the implications of security risks with the new technology—and be prepared to move quickly in response to regulations.

Leveraging emerging technologies such as edge AI and ChatGPT not only enhances efficiency but also drives innovation. In this era of rapid change, the integration of AI-driven automation represents a pivotal shift, empowering banks to navigate complexities with agility and precision. Delivering personalized messages and decisions to millions of users and thousands of employees, in (near) real time across the full spectrum of engagement channels, will require the bank to develop an at-scale AI-powered decision-making layer. Historically, as we know, the banking industry has traditionally been slow to adopt new technologies.

In the dynamic and complex landscape of banking, making informed decisions is crucial for success. With its ability to analyze vast amounts of data and identify patterns, AI systems provide banks with accurate insights that can guide decision-makers in shaping strategies and policies. Equally important is the design of an execution approach that is tailored to the organization. To ensure sustainability of change, we recommend a two-track approach that balances short-term projects that deliver business value every quarter with an iterative build of long-term institutional capabilities. Furthermore, depending on their market position, size, and aspirations, banks need not build all capabilities themselves.

automation in banking sector

The future of AI-driven automation also holds great promise in enhancing customer experiences. Virtual assistants powered by natural language processing can interact with customers through voice or text, providing instant responses to inquiries about account balances, transaction history, or assistance with financial planning. These virtual assistants can offer personalized recommendations based on individual spending habits and help customers manage their finances more effectively. In the landscape of decision-making, AI plays an indispensable role, exemplifying its prowess across various industries.

  • This includes credit risk analysis, portfolio risk analysis, and market risk management.
  • These AI-driven chatbots act as personal bankers at customers’ fingertips, ready to handle everything seamlessly, from account inquiries to financial advice.
  • This leads to massive cost savings, boosting profitability and improving the business’s overall margins.
  • This is due to the fact that automation can respond to a large number of clients with varying needs both inside and outside the country.

To get the most from your banking automation, start with a detailed plan, adopt simple-but-adequate user-friendly technology, and take the time to assess the results. In the right hands, automation technology can be the most affordable but beneficial investment you ever make. As RPA and other automation software improve business processes, job roles will change. Employees will inevitably require additional training, and some will need to be redeployed elsewhere.

Businesses have discovered that hyperautomation can be used to automate routine customer servicing tasks. You want to offer faster service but must also complete due diligence processes to stay compliant. Moreover, you’ll notice fewer errors since the risk of human error is minimal when you’re using an automated system.

No one knows what the future of banking automation holds, but we can make some general guesses. For example, AI, natural language processing (NLP), and machine learning have become increasingly popular in the banking and financial industries. In the future, these technologies may offer customers more personalized service without the need for a human. Banks, lenders, and other financial institutions may collaborate with different industries to expand the scope of their products and services. In today’s fast-paced financial scene, ever wondered why banks and financial institutions are all focusing on banking automation? With technologies like machine learning (ML), natural language processing (NLP), conversational AI and generative AI, BFSI companies are able to automate intricate tasks, interpret human language, recognize emotions, and adapt to real-time updates.

To keep clients delighted, a bank’s mobile experience must be quick, easy to use, fully featured, secure, and routinely updated. Some institutions have even begun to reinvent what open banking may be by adding mobile payment capability that allows clients to use their cellphones as highly secured wallets and send the money to relatives and friends quickly. Keeping daily records of business transactions and profit and loss allows you to plan ahead of time and detect problems early.

From simplifying customer onboarding to enhancing fraud detection and improving employee experiences, the impact of these technologies is profound and multifaceted. With a vision of ‘Leading the Future of Banking’, UnionBank wanted to leverage technology to provide an omni-channel banking experience for its customers. They were looking to elevate customer experiences by eliminating long wait times to reach customer support over calls by deploying an AI chatbot on two channels (Website and Facebook Messenger). Thus, enabling customer self-serve options to instantly resolve customer queries with conversational AI.